aaaaaaaahhhhhhhhhhhhhhhhhhhhhh

the music video is an important branding tool it’s especially good at speaking to the diehard fans the big spenders and with the other fans, it solidifies the artist as an important and serious social figure

in a world where the music is a small part of building the brand of a musician, spending £100,000 or so on a video, even if it doesn’t recoup its costs, has much wider benefits and implications to the brand itself

it boosts everything

i wonder what the music video is in the other arts

for a movie director, is it cannes? a fine artist, sotheby’s?